December 18, 2014 Chris Hall

Deep thoughts on the future SEO benefits of the new domain extensions

From Andrew Allemann - Domain Name Wire:

Using a new top level domain name instead of a .com or other gTLD does not give you a benefit in Google search results. Ditto for using a .com instead of a new TLD. They’re basically the same.

That’s what Google says. And it makes sense when you think about it. A lot of people that think new TLDs have an SEO advantage are thinking with their heart, not with their head.


While it doesn’t make sense for Google to favor a new TLD over an existing TLD at this point, it could make sense in the future. It would make sense if it improved search results. Let’s go through some of the arguments that ranking new TLDs ahead of other TLDs would benefit search results, and consider if they are valid now and if they will be in the future.

December 16, 2014 Chris Hall

New feature alert—we now support USD, NZD, AUD, GBP and EUR!


If you've been on the iwantmyname website lately, you might've noticed a change in parts of the site—a new multicurrency toggle. Now, instead of displaying prices (and accepting payments) in only USD (US Dollar), you can switch currencies to NZD (New Zealand Dollar), GBP (British Pound), AUD (Australian Dollar), and EUR (Euro). It's a small feature, but one we're really happy to roll out.

A Little Backstory

For the first half-decade of iwantmyname, implementing multicurrency through our upstream partner was simply too big a project for our team to handle. So, with the majority of our business coming through the US, we began our existence with USD as our payment standard.

But now we're a bit bigger, and our customers are a bit more spread out, so we've officially launched our multicurrency expansion. We quietly launched it a few weeks ago, and we're really happy with how it's working (being based in New Zealand, it's nice to be able to pay in NZD).

So next time you're looking for a domain, there are three ways to change your currency: in the footer (see screenshot below), on all our price lists (like this one), and in your account payment settings. We've also set it up to be location aware, so new customers should automatically be assigned to their correct currency. Once switched, all prices on the site (minus the blog, which is currently static), should reflect the change.


Also, if you have any questions about multicurrency, feel free to ask. We're always here to help.

December 15, 2014 Chris Hall

Did you authorize Con Group Co. to register a domain name?

From Andrew Allemann - Domain Name Wire:

Here’s how it works: A scammer, typically pretending to be an Asian domain name registrar, sends an email to the owner of a domain name and says that someone else is trying to register domain names using the same brand. The scammer says they’re reaching out as a courtesy. If the recipient doesn’t respond, the scammer says it will go forward with registering the domain names. The con is to try to get you to register the domains as a preventative measure.

Most of these scam emails identify the name of the purported company trying to register the “brand” in various ccTLDs. My wife got one of these emails over the weekend, and the name of the purported company is, well, quite hilarious.

December 12, 2014 Chris Hall

The photography domain extension showdown

The photography domain extension showdown

I grew up in a booming suburb of sorts, and one of my most vivid memories (you can't choose what sticks!) was of a strange clump of business-centric hotels that popped up just off the freeway near my house. Even to a grade-schooler, the likelihood of all these rooms filling up on a given weekend was extremely low, yet the construction marched on. Knowing the basics of supply and demand, I was baffled, so I asked my dad to explain the logic. He said, "Well... it looks like all the market researchers saw the same opportunity at the same time."

What I've learned since then is that competition is good, but unless the demand is huge, some of the players will inevitably lose out. So here I am, looking at a handful of new generic top-level domains (gTLDs) related to photography, wondering A. why the world needs five extensions for the same purpose, and B. which one(s) will rise to the top.

The "why" question will have to be for a later post, but predicting popularity is a thought exercise I can get behind. So let's lay out the contenders:

Read more →

December 10, 2014 Chris Hall

Is it still worthwhile to have keywords in domains?

Is it still worthwhile to have keywords in domains?

From the Can I Rank blog:

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google’s Exact Match Domain update.

What, if any, role do keyword domains play in SEO today? Is it still worth spending tens of thousands of dollars for a category-defining domain name if it’s not an automatic ticket the front of the line?

Specifically, we want to examine:

  • Are keyword domain names still beneficial?
  • How much do they help?
  • In what ways do they help?
  • What is that help worth, in dollar terms?

If you've ever gone through the process of naming a website, you've probably struggled with this very issue—is it better for business to have your domain name stick to a brand ( or a keyword ( I'd be the first to tell you not to worry about it—the quality of your product will eventually trump optimization in rankings—but my cavalier mentality might be getting in the way of a very real SEO benefit. Especially if your website is solely focused on a single topic or product.

December 8, 2014 Chris Hall

Giving back in 2015—Karuna Bali and IDEP

Giving back in 2015—Karuna Bali and IDEP

Giving back has always been part of the culture at iwantmyname—from hands-on teaching overseas to supporting our local tech startup scene—but on our 5th birthday we decided to do something a little more permanent. Given that there are only ten of us, our plan of action was to help fund highly efficient aid initiatives that could do so much more for people around the world than we ever could on our own. Our pledge was to give 10 cents from each domain registered to a charity of our choosing, and our first recipient was Save the Children, who was working hard at the time to help the Philippines recover from Typhoon Haiyan (and they're back on the ground now to help with Typhoon Hagupit).

This year, our plan is to support local initiatives in Bali, an island that was very hospitable to us during our yearly planning meeting. While in Bali, two aid initiatives were brought to our attention—Karuna Bali and IDEP.

Read more →

December 5, 2014 Chris Hall

Ugh, invalid username/password

From Kevin Burke:

So what we've done by promoting "Invalid username or password" is made our login form UX much, much worse, without increasing the security of our product.

If people don't log in to your site every day (every site on the web except Facebook or Google), not remembering credentials is a huge barrier to accessing your site. Don't make it harder by adding a vague error message that doesn't increase your site's security at all.

But there's a tradeoff there between security and UX, I hear you say. I am trying to show you there is no tradeoff, as presented above; you are choosing between a better user experience and a worse user experience.

December 4, 2014 Chris Hall

The December domain discounts—a holiday treat

The December domain discounts—a holiday treat

The final 2014 domain discounts are up, and this time we have 19 domain extensions set for sale. Many of the discounts are held over from last month, but we do have a holiday duo on the list. Both .christmas and .gift are on sale for $15.50/yr (from $49), so if you're looking to start a last minute holiday gift guide, you picked the right time to do it.

Read more →

December 3, 2014 Chris Hall

Meet the domain extensions of December, including .Paris, .pizza, and .business

Meet the domain extensions of December, including .Paris, .pizza, and .business

December is a bit of a slow month for new generic top-level domains (gTLDs), but the lack of quantity doesn't mean there's a lack of quality. This month, we have a big city launch in .Paris, a surefire hit in the pizza world with .pizza, and some additional TLDs that could be big in business circles.

Also, with this being the last month of the year, be sure to check out how far the gTLD program has come. In the past year, we've added 247 new domain extensions to our collection, and will be above the 250 mark by the end of the month. If you're looking to start a new website in 2015, finding a great domain name will be easier than ever—and we're adding new gTLDs nearly every week.

Read more →

December 2, 2014 Kevin Ingersoll

Hey developers! We need your input!

Hey developers! We need your input!

From the very beginning of iwantmyname, we wanted to build a beautiful API to let you to find, purchase, and manage domains names and DNS records programmatically. But until recently, we didn't have the manpower to develop an API alongside maintaining our current platform. We got close to tackling it last year with our expanded team, but new ICANN requirements and the launch of hundreds of new domain extensions took priority.

While in Bali last month, we decided that now is the time. With a clean slate, a newly formed "API Task Force", and 5+ years of industry learnings, we've started documenting our ideal API and laying the groundwork for development into 2015.

This is where you come along.

Read more →

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